Chart 5A · Five-axis radar comparing sources across Cost Efficiency, Case Quality, Consistency, Volume, and Versatility.
Select one or more sources to compare. A perfect marketer would fill the entire radar.
Select a source to see raw metrics
Axis definitions: Cost Efficiency: Inverse of effective cost/settling case (higher = cheaper) Case Quality: Inverse of early fallout rate (higher = fewer cases dropped) Consistency: Inverse of early fallout spread across batches Volume: Total signed cases (normalized to MS1 = 100) Versatility: Campaigns worked across (out of 6)