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Marketer Case Flow — Source to Campaign to Outcome

Chart 3D  ·  Flow width = signed case volume. Left: marketing source (colored by type). Middle: campaign. Right: final case outcome.
Hover any node or link for details. Complements Chart 2A (Campaign Fallout Flow) by adding the marketer origin layer.

Cases Signed
3,741
across all batches
Marketer–Campaign Pairs
27
unique batch assignments
Cases Settling
2,538
67.8% retention rate
Lost at Review
396
10.6% early fallout
Lost During Case
807
21.6% late fallout
Source Type
Full Service
Digital
Lead Gen
Traditional
Campaign
AFFF
CL
LACSA
PARA
ROUND
ROBLOX
Outcome
Settling
Lost at Review
Lost During Case
Reading this chart: The three columns represent origin (marketer), routing (campaign), and resolution (outcome). Link width is proportional to signed case volume.
• MS1 — Apex Legal is the portfolio's dominant source: 1,036 cases across all 6 campaigns. Its broad presence makes it the spine of the chart.
• MS7 — National Legal Leads stands out immediately — just 75 cases into Camp Lejeune, and its disproportionately thin settlement flow (vs. the thick "Lost at Review" exit) reflects its 35% early fallout rate, the worst in the portfolio.
• Single-campaign sources (MS7–MS12) appear as thin, direct flows. Their small nodes make campaign diversity impossible to assess — the Marketer Fallout Spread chart (3B) captures this context.
• ROUND is the widest campaign node, drawing from five marketers; LACSA is the narrowest, and its high combined fallout (40%) is visible in the relatively thin green settlement exit.