Marketer Positioning — Cost vs. Early Fallout Quality

Chart 3A  ·  X = effective cost per settling case (lower = better). Y = weighted average early fallout % (lower = better).
Bubble size = total signed cases. The ideal marketer is bottom-left: low cost, low early fallout.

⭐ Champions (low cost, low fallout)
High quality cases at efficient rates. Prioritize for volume increases.
MS6, MS9, MS10, MS11
⚠ Quality Risk (low cost, high fallout)
Cost-efficient but cases drop out after attorney review. Investigate lead quality.
MS5, MS1 (borderline)
💰 Premium Specialists (high cost, low fallout)
Expensive but quality. Justify premium with campaign complexity or exclusivity.
MS3, MS4 (borderline)
🚫 Underperformers (high cost, high fallout)
Worst outcome: paying more for cases that don't survive review. Re-negotiate or exit.
MS7, MS12, MS8