Key insights:
• MS11 / PARA (397%) — Guardian Marketing's PARA performance is exceptional: low cost-per-signed-case, manageable fallout, and PARA's high settlement values ($112K avg) combine to deliver the portfolio's best ROI.
• LACSA consistently outperforms despite complexity — the $167K average settlement value dwarfs acquisition costs once cases survive fallout.
• ROBLOX is the weakest campaign — $55K average settlements mean even low-fallout sources (MS6: 78%) struggle to match LACSA or PARA returns.
• MS12 / ROBLOX (−2%) — Summit Legal's broadcast TV approach on ROBLOX youth cases destroys value. 18% early fallout + 34% late fallout leaves too few settling cases to recover high acquisition costs.
• Cross-reference with the Early Fallout heatmap: high ROI does not always mean low fallout — settlement value per campaign matters equally.