Key insights:
• MS7 / CL (35%) — National Legal Leads' volume-only approach is especially damaging for Camp Lejeune cases. Their lack of eligibility screening means attorneys reject over one-third of signed cases.
• MS5 / LACSA (19%) — Lead-gen approach struggles with the complex eligibility criteria of sexual abuse litigation.
• MS6 / ROBLOX (6%) — Advocate Reach's digital/social specialization translates directly to ROBLOX cases. Their youth-platform targeting attracts well-qualified plaintiffs.
• MS3 / AFFF (5%) — Justice Marketing Partners achieves the lowest fallout in the portfolio through rigorous digital pre-screening for firefighter foam cases.
• LACSA and ROBLOX show higher fallout across all sources due to inherently complex eligibility criteria — not marketer failure.