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Marketing Performance Dashboard

12 marketing sources across 6 campaigns — early fallout, cost efficiency, and volume analysis.

12 Active Sources $4,791 Avg Cost/Case
Portfolio Metrics
Marketing Sources
12
Across 27 batches
Total Cases Signed
3,741
6 campaigns
Portfolio Spend
$12.1M
Total acquisition cost
Avg Early Fallout
10.6%
Wtd by signed volume
Best Source
MS3 — Justice
6.6% avg early fallout
Worst Source
MS7 — Natl Leads
35% early fallout
Campaign Showdown — Source Comparison
Head-to-Head: Early Fallout Rate & Cost per Settling Case
Source Analysis
Marketer Positioning — Cost vs. Early Fallout
Champions (low cost, low fallout)
MS6, MS9, MS10, MS11
Quality Risk (low cost, high fallout)
MS5, MS1 (borderline)
Premium (high cost, low fallout)
MS3, MS4 (borderline)
Underperformers (high cost, high fallout)
MS7, MS12, MS8
Early Fallout Range — Best to Worst Across Campaigns
Case Flow — Source to Campaign to Outcome
Marketer Case Flow Sankey — Flow Width = Signed Case Volume